Yeah, but I’m not sure to what extent that absolves the writer of any trademark infringement. I know my story mentioned “Jeopar—uh… a trivia game” in reference to a minigame I made, and I had to change it. 
Every writer that I’ve seen use a switched-up name to clearly reference an IRL brand was well within their rights to use the actual brand name, since they weren’t crucial parts of the story.
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