I try to publish one episode a week. It rarely works out (lol) although I have one story where I managed to update at least once a week (until the final episode, but that was 11,000 lines long with all the branching and basically no overlap between the different storylines ).
I start feeling extremely guilty if it’s been more than two weeks with no update.
I rarely do batches. I personally find it works better (for me) to just keep updating one episode regularly. However, because of the way I do my branching and my choices, sometimes I need to post two episodes together so that I can make sure everything works/fits the line limit before publishing.
I wish I could publish more frequently! I envy those authors who can pop out new episodes every few days . Unfortunately, I don’t think that will ever be possible for me but if I don’t procrastinate, once a week is definitely doable.
Related note: I tried giving estimated publishing dates once. When I failed to meet one (partly because of backgrounds, partly because of laziness), I got a lot of angry fanmail. So I will never do that again
As a reader, I am fine with either batches or one at a time. It doesn’t really bother me and I understand authors have lives lol. But I’ll be honest- if it’s been well over a month, I do start to “forget” about the story and I’ll be less likely to read it as soon it’s updated. There are a few stories in my favourites that I’m waiting on to be completed before I continue reading.
There’s one story that I read which updates weekly and I don’t think I’ve ever had to re-read a chapter. It’s amazing . Massive kudos to the author since I know it’s not easy.