Is it hate though? For me personally, I know some comments but they are more towards bored and tired of cliches, haha but I don’t think its classify hate…or maybe I haven’t come across it? 
I think it’s also because cliches are already in abundance that’s why these things are starting. People are worried the loss of original ideas with the influx and saturatedness of cliche stories…and to be honest, some cliche stories are… well not really as well written which is perhaps another factor that caused all the rage… So the idea is that creativity is shrinking and limited…everything will be standardised.
However, it’s ok to write them because everyone has their own thoughts and perspectives and it’s true almost every idea is already used and taken so to come up with something from scratch and original is truly and immensely difficult.
Nevertheless, cliches do have soft spot within most if not all of us that we care to admit haha.