As a writer, each of my episode stories (released and currently unreleased) have drawn art covers, but I will say that you absolutely do not need to spend $100 + for a cover. Depending on the style you like, Instagram is flooded with amazingly talented artists who don’t charge lots for their work. (if you decide to go this route and would like a list of the artists that I’ve had the pleasure to commission, then just ask and I’ll be happy to link you their Instagrams, along with any other art accounts I could recommend for you.)
The reason that I wanted to go down the art-cover route is just that it’s my preference. I saw lots of pretty artwork on the app and wanted my story to have an artsy cover. It was as simple as that lol. I think the main reason that most of the trending stories have digital art covers (I’m not certain as I rarely search through the trending section for stories to read on the app) is because they are usually written by the more well-known authors who have large followings and tend to pay for commissioned covers.
From a reading perspective, if I see four stories next to one another, and one is a digital art cover, my eye will usually be drawn to that more, but it’s still the description that needs to hook me. If the description doesn’t stand out or have anything to entice me to read it, I don’t start it.
However, same scenario, out of the four, if they were all edits of different capabilities, I would always be drawn to a well-edited cover from among them, I mean clean and tidy lines, a nice font, a good colour scheme… In general, something which captures the vibe of the story, giving you a hint of what it’s about before you click on the description.
The types of covers which make me more likely to avoid the story are ones that are screenshots taken from the previewer, which still have the boxes along the side… ones which have been cropped untidily, still having the white outline around the characters, or aren’t clear/badly pixelated or over-zoomed so the character’s features aren’t clear… or covers where the characters take up a tiny space in comparison to the background. These covers just lack the element to draw attention, and whilst I know many people don’t know how to edit themselves, or cannot afford to buy art from someone, the untidy edits aren’t very eye capturing and have the potential to leave an audience member wondering if similar unpolished things would carry over to the story, and on an app which is very visual, that’s less appealing.
There are lots of people on the forums who will make edited covers, and they are free. I did see one a while back (can’t remember the creator, but I think it was on a contest thread where I saw it) but they’d done a fantastic job, and the cover really captured the genre and had me wanting to read the story when it came out.
I think that the most important thing to remember is that you just need to do what feels right for you. Whether that’s buying art, or getting someone to edit you something, then browse for the right person for the job. Don’t just settle on whoever happens to be free and end up with something that you’re not happy with. There are hundreds/thousands of stories on the app and standing out from the crowd is a big perk, but to do that doesn’t need to cost anything if you get a good editor and have a damn good description.
