so my opinion
In a way probably yes - the evaluate also advanced directing and tappable menu is definitely advanced - but if your story is overall advanced than it should not play role if you have normal or tappable menu - its not so important - I mean you can win having no menu at all.
Points are not usually used for remembering outfits (unless its some more complicated visual one where you need them to create the minigame itself)- point are more suitable for things where gaining of point make some sense - like gaining friendship points with characters or love points atc… for outfits is usually more suitable to use gains or named choice.
The overall ideal length is 10-15 minutes of reading time - I would go for the same for the contest too - than is what most readers want
Usually some overlay animation. From looping background to things like whole moving gifs atc… simply adding more than just the character animations.
Also it might be using of zooms to create efect - like shaking but I will more see it in the overlay animation way.
For example in my story I have overlay that simulates walking in dark with flashlight - you see only the part of the background where the flashllight is and it moves over the scene - that is also visual efect.