For me, these 3 things are the most important:
- A main character who makes me care. You can make me care about the MC by making them relatable, funny, or placing them in a difficult situation.
- An interesting premise. Start off the story with a big event that pushes the story into action. Maybe this event is a huge job promotion, the loss of a family member/friend, a new mission for a group of friends, or meeting someone new.
- A cliffhanger that leaves me with a bunch of unanswered question. Cutting the story off right in the middle of a dramatic scene can help build up suspense. Just make sure the ending doesn’t feel too rushed or abrupt.